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#75: Alconost CCO Ilya Spiridonov on prioritizing localization in the B2B marketing funnel
19:54
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
19:54
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19:54"Despite the global opportunity available to so many businesses, most are constrained by finite resources. So, the more interesting question isn't "what should we translate?" but rather, "what's the real cost of not localizing the right customer touchpoint, and how do you even begin to calculate that risk?" Agility requires more than just speed; it…
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